Austin, Texas, Jan 26, 2011 (CNA)
The pro-life group Heroic Media launched a massive texting poll to hundreds of thousands of participants at the West Coast Walk for Life and the D.C. March for Life this past weekend, in order to demonstrate the effectiveness of media influence on the debate over abortion.
At the annual March for Life in Washington, D.C. on Monday, mobile billboards and crowd volunteers encouraged participants to text their opinions about abortion as part of a new nationwide poll.
Heroic Media – headquartered in Austin with offices nationwide – launched the national campaign this weekend at the Walk For Life West Coast in San Francisco, which was held on Jan. 22, and at the Jan. 24 March for Life 2011 in Washington D.C.
The group regularly uses television, radio, billboards, bus shelter ads and Internet messaging to spread its message.